Membership & Retention Tools

Leadership Guidebooks

• Membership Officer's Guidebook
• Membership Blitz Handbook
  Includes a useful phone script, timeline and sample budget.

Recruitment & Retention Tools

• NAHU Marketing Video
  This video will paint a dynamic picture of NAHU as the organization that helps its members be more successful professionally, and protects their future. A 6 minute and 30 second version are available.
• Corporate List Bill Membership
  NAHU One Invoice System - Perfect for companies with 2 or more employees that are NAHU members.
• Recruitment Thermometer
  Track how your Regional, State or Chapter board members are doing on the recruiting of NEW members.

  Recruitment Information
  
  • Proven Membership Recruitment Ideas
  
  
  • Top Recruiters
  - Past recruiting award winners tell you how they did it.
  • Sample Recruitment Letters
    Feel free to use and customize these letters for use in recruiting new NAHU members.
    • Carrier or GA Prospect
    • Cold prospect (no prior contact)
    • Warm prospect (some prior contact)
    Retention Information
    
  • 52 Ideas to Retain Members
  • Sample Retention Letters
    Feel free to use and customize these letters for use in keeping new members.
    
    • Welcome to (local) AHU (for members who have just joined)
    • Don't leave (local) AHU (for members who are in danger of lapsing)
    • Comeback to NAHU (for members who have recently lapsed)
    Recruitment/Retention One-Pagers
    Feel free to use any or all of this information when conducting recruitment or retention efforts.
  
  
  • Why Join NAHU?- This document contains a variety of reasons to join NAHU.
    
  • NAHU Named to "100 Most Powerful" List
  • Members Benefits & Discounts
  • Insurance Carrier
  • General Agency
  • Independent Agent
  • Large Independent Agency
  • Small Independent Agency
  • Membership Call Logs
    
  • Prospect/Temporary Member Call Log
  • New Member Call Log
  • 1 Year Membership Retention Call Log
  • Lapse Member Call Log
  • Billed Not Paid Members Call Log

eCommerce Instructions

• eCommerce Training Web Seminar Recording
• eCommerce - What can it do for you?
• Mass Email - How do I send an email to all my members at once?
• Download Billed Not Paid Members
• Download Lapsed Members
• How do I renew my annual membership online?
• How do I join online?

Templates

• State & Local Chapter New Membership Orientation Packet
• Make A Newsletter Retain & Attract Membership For You
• Article for Membership & Retention Chairs
• Membership Contest Template

National Tools

• NAHU Membership Marketing Brochure
• Contents of NAHU's New Member Welcome Kit
• Online Resources
• Order NAHU Materials - NAHU chapters may order NAHU-logo products for use at chapter meetings.
  

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